The Octopus Group consumer agency will work across all areas of PR including events and social media to position Scape as a lifestyle brand.
Union Street head of consumer Juliet Cameron said: ‘Being involved with a brand from the start is always exciting and Scape is offering far more than simply a student residence.
'We are targeting multiple audiences and aiming to build a brand personality that resonates with even the most discerning London student.’
Scape offers students high-end residence with luxury rooms and facilities. The first site opened earlier this year in Mile End with plans for further locations in the rest of the capital.