Union Street selected for luxury student accommodation brief

Union Street has been selected to handle PR for Scape student accommodation.

Scape: student accommodation brief for Union Street
Scape: student accommodation brief for Union Street

The Octopus Group consumer agency will work across all areas of PR including events and social media to position Scape as a lifestyle brand.

Union Street head of consumer Juliet Cameron said: ‘Being involved with a brand from the start is always exciting and Scape is offering far more than simply a student residence.  

'We are targeting multiple audiences and aiming to build a brand personality that resonates with even the most discerning London student.’

Scape offers students high-end residence with luxury rooms and facilities. The first site opened earlier this year in Mile End with plans for further locations in the rest of the capital.

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