The agency’s US operations will be led by co-founder Ivan Ristic, who has relocated to the US, supported by Dan Tudesco, who joins from US-based Brodeur Partners.
Ristic said: ‘Clients we were speaking to Stateside were unsatisfied by lazy newswire-driven campaigns that generate coverage that’s a mile wide but an inch deep.’
The agency will launch with a four-strong team based on Madison Avenue, and has three launch clients, including mobile phone recycling firm SellCell.com and mobile software specialist Antenna.
