HCL has appointed The Scott Partnership for a corporate brief after restructuring its business to try to better align itself with the demands of the NHS, which plans to make £20bn in cuts by 2015.
The agency is charged with helping HCL with its corporate messaging and positioning, while also helping it to understand the technicalities of the ‘new health landscape’.
Claire Billenness, director of sales and marketing at HCL, said: ‘From the outset, HCL has aimed to provide industry-leading solutions to modern workforce problems.
‘With our recent business restructure, and changes within the NHS, it was crucial for us appoint a comms agency that will support our strategic growth and deliver specialist, effective comms campaigns. The Scott Partnership was an obvious choice.’
Social media for the rolling 12-month brief will be hand-led in-house.
Staffing accounts for nearly two-thirds of the annual NHS budget, while spending on temporary staffing resources by the NHS went down in 2010/11.
Overall, NHS spend on temporary staffing dropped by 7.4 per cent to £3.71bn in 2010-2011, from £4.01bn in 2009-2010, according to healthcare analysts Laing & Buisson.
The news comes after The Scott Partnership appointed Mario Fante as director of client services and business development for north America.
He was previously corporate PR manager at technology firm PerkinElmer.