Hotwire adopts AMEC framework for campaign measurement

Hotwire has adopted a new framework for measuring campaigns based on AMEC's Valid Metrics methodology, signalling another agency moving away from AVEs.

by Lynsey Barber
International Association for the Measurement and Evaluation of Communication conference and awards, June 2012, Dublin
International Association for the Measurement and Evaluation of Communication conference and awards, June 2012, Dublin

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