WHSmith has handed its Book Awards 2002 PR brief to consumer
consultancy Joe Public Relations.
JPR won the nine-month project, which starts on 1 September, following a
five-way competitive pitch.
WHSmith used Biss Lancaster for PR surrounding its inaugural Book
Awards, held in March this year.
The 2001 awards marked the first book prize to be voted for by the
public, with more than 65,000 votes cast.
Winners of the nine categories in the debut book awards included Irish
novelist Maeve Binchy and celebrity chef Jamie Oliver.
JPR director Fiona Jennings leads the account for the 2002 awards,
heading a team of four.
Reporting to WHSmith Book Awards manager Elizabeth Walker, JPR will
handle all planning and publicity for the awards and manage the awards
ceremony, set to take place in March 2002.
Walker said: 'We are looking for them to be strong strategic advisers
throughout the process.'
JPR managing director Matthew Wood said: 'WHSmith wants to improve on
last year and get more people voting and really reflect the WHSmith
brand, integrating awareness through the brand.'
JPR is also aiming to broaden the appeal of the awards and attract mass
In 2000, the WHSmith Book Awards were revamped to include public voting
for the 2001 awards. People could vote online, by post or in WHSmith