Health Diagnostics brings in Road for profile-raising campaign

A health screening service has brought in agency counsel amid the transfer of public health commissioning to local authorities.

Heath screening: promoted by Road
Heath screening: promoted by Road

Health Diagnostics, which provides screening for conditions such as heart disease to the NHS and local authorities, has appointed health PR specialists Road.

The agency will to create a series of market reports, or best practise guides, based on research into successfully implemented screening programmes which will be made available to the local directors of public health and the media.

It will also undertake a profile-rasiing campaign aimed at local authority commissioners help build its identity as a 'trusted partner'.

 The brief will last until next April, when local authorities will take over responsibility for public health.  Their new remit will include providing advice to NHS commissioners, and facilitating health checks for 20 per cent of the eligible population, as part of wider efforts to reduce health inequalities.  

Since 2009, all men and women between the ages of 40 and 74 have been eligible for an NHS health check to identify risk of coronary heart disease, stroke, diabetes and kidney disease. 

Julie Evason, MD of Health Diagnostics commented: ‘We were impressed with Road’s understanding of the changes taking place between NHS and Local Authority mandates, and with the strategy they proposed. 

'In order to continue growing our business, audiences need to learn about the benefits we bring by providing truly integrated health checks, where data is shared quickly and simply with both patient and GP.’

Road’s Hannah Kapff will head up the account.  

She said: ‘The fact that these checks can be performed on the move and in a variety of settings, such as community centres and sports grounds, makes this interesting territory. We look forward to making the case for excellence within the health check arena, and to helping Health Diagnostics build its identity as ‘trusted partner’ during a period of flux.’

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