The Institute of Public Relations is set to restructure following
criticism from its own members.
In response to a strategy paper released earlier this year, members said
the existing special interest groups were out of date, offered
inconsistent services and relied too much on the work of volunteers.
Proposals under review include recruiting more IPR staff to assist in
running the groups and creating a host of different groups.
Ideas for sectors to be covered by a designated group for the first time
include in-house PR and arts, sport and tourism. Other proposals include
separate groups for those working in small consultancies of no more than
six staff, as well as for IPR members based outside Britain.
Networks could also be introduced dedicated to gay, ethnic minority and
public sector PR professionals.
The IPR is consulting members for further comments by 22 September.
These are expected to be voted on by the IPR's ruling council in
February 2002 and be put in place by 2003.
IPR director-general Colin Farrington said: 'Some of the options
proposed are far reaching and will radically alter current arrangements.
All are designed to make better use of volunteers' time and to exploit
more effectively the technology available.'