Granada Broadband said its website for the Popstars programme last
Saturday attracted 48,000 people for a live video chat with the five
members of the manufactured pop band. 'The internet lends itself really
well to this programme format,' said Justin Judd, controller of online.
The website, www.itv. co.uk/popstars, contains news, previews, behind
the scenes footage, profiles of the group and judges, and
carefully-controlled insider 'gossip'.