INTERNATIONAL: Burson-Marsteller could lose two major accounts

NEW YORK: Burson-Marsteller is being forced to defend two of its

most high-profile accounts as Sprint and Sun Microsystems put their

business up for review.

Sprint vice-president of corporate communications, Bill White, confirmed

he has launched an agency search for the company's US corporate brief,

which B-M has handled for five years. B-M will repitch for the


The loss of Sun - B-M's biggest and longest standing hi-tech account -

could blow a hole of between £3m and £7m in the agency's

annual revenues.

Sources close to B-M have confirmed Sun's in-house PR team has begun

contacting agencies about the corporate account.

Both B-M, which handles corporate, workstations and software, and

Ketchum, which handles the server business alongside other product

areas, have been told that at least some if not all of these pieces of

business will be reviewed.

Other Sun agencies, including Eastwick and KVO, are said not to come

under the review remit.

Sun corporate communications vice-president Jeremy Barnash would neither

confirm nor deny the review.

B-M spokesman Peter Himler said B-M and Sun were 'in conversations' over

their relationship.

The Sun review does not affect the UK market, where it currently uses

Text 100, DPA Corporate Communications and Harvard Public Relations.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in