MUNICH: BMW has taken on Peik von Bestenbostel as global head of
group communications, replacing incumbent Axel Obermueller.
Von Bestenbostel joins the German car giant from telecoms firm VIAG
Interkom, where as director of corporate communications for the last
three years he launched and managed the company's entire communications
Former BMW communications chief Obermueller stepped down from the post
due to ill health, but is said to be on the road to recovery and set to
return to BMW in a different role.
Reporting to group divisions manager for corporate affairs, Richard
Gaul, von Bestenbostel has been tasked with heading worldwide
communications, specifically German and international business and
financial media relations, investor relations and internal
He starts later this month and will head a team of around 25 PROs.
Von Bestenbostel said: 'I've been with VIAG for nearly four years and we
have achieved many positive results and a substantial share of voice in
the German media. But I'm ready for a next step and to take on another
responsibility and welcome the opportunity to return to BMW.'
He previously worked as a spokesman in the BMW corporate affairs
headquarters from 1995 to 1997.
At VIAG, which is one of Germany's four leading telecoms firms, von
Bestenbostel's successor has yet to be announced. It is believed the new
corporate communications chief comes from a major German
Last summer, BMW's corporate communications division in Munich took over
responsibility for the group's political contact offices in Berlin,
Brussels, London and Washington in addition to existing external and
BMW is introducing the latest Mini in July this year and plans to add
the Rolls Royce brand to its stable in 2003.
Following the sale of Rover and Land Rover, BMW bosses have confirmed
they now intend to keep the firm independent, with targets to grow
internationally and invest further in research and development.