Buchanan takes director Morse from Merlin Financial

WPP-owned financial consultancy Buchanan Communications has

snatched rival City PR firm Merlin Financial director Bobby Morse.

Morse leaves Merlin after five-and-a-half years to join Buchanan as a


He was the first director - and PR employee - to join Merlin co-founders

Paul Downes and David Simonson. At Merlin, Morse specialised in leisure,

media and technology sectors.

Morse will continue to concentrate in those areas at Buchanan, where he

reports to chief executive Richard Oldworth.

'I wanted to work in an organisation with international aspirations - it

was particularly attractive to work with a company in the WPP network

that has sister agencies such as Hill & Knowlton, Ogilvy and J Walter

Thompson,' said Morse.

Morse joins Buchanan's 36-strong team, which advises some 200 corporate


Prior to Merlin, Morse worked as a communications executive at French

merchant bank Paribas Capital Markets (now BNP Paribas) and before that,

as an account manager at Wall Street financial communications agency


Morse began his career in corporate finance, working for Beeson Gregory,

the growth company investment bank.

Buchanan's current client list includes Coffee Republic, Chrysalis

Group, Aston Villa Football Club, Domino's Pizza and Thornton's.

Merlin MD Simonson said it would replace Morse in the next few months as

part of a recruitment drive, which will see the agency take on another

two directors, two consultants and support staff, increasing the staff

from 15 to more than 20.

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