WPP-owned financial consultancy Buchanan Communications has
snatched rival City PR firm Merlin Financial director Bobby Morse.
Morse leaves Merlin after five-and-a-half years to join Buchanan as a
He was the first director - and PR employee - to join Merlin co-founders
Paul Downes and David Simonson. At Merlin, Morse specialised in leisure,
media and technology sectors.
Morse will continue to concentrate in those areas at Buchanan, where he
reports to chief executive Richard Oldworth.
'I wanted to work in an organisation with international aspirations - it
was particularly attractive to work with a company in the WPP network
that has sister agencies such as Hill & Knowlton, Ogilvy and J Walter
Thompson,' said Morse.
Morse joins Buchanan's 36-strong team, which advises some 200 corporate
Prior to Merlin, Morse worked as a communications executive at French
merchant bank Paribas Capital Markets (now BNP Paribas) and before that,
as an account manager at Wall Street financial communications agency
Morse began his career in corporate finance, working for Beeson Gregory,
the growth company investment bank.
Buchanan's current client list includes Coffee Republic, Chrysalis
Group, Aston Villa Football Club, Domino's Pizza and Thornton's.
Merlin MD Simonson said it would replace Morse in the next few months as
part of a recruitment drive, which will see the agency take on another
two directors, two consultants and support staff, increasing the staff
from 15 to more than 20.