Home and lifestyle store The Pier has appointed Hammond
Communications on a corporate and consumer PR remit.
The agency will work alongside the high street retailer's in-house PR
team on the brief, which is part of a £1.5m spend this year on
marketing its 23 outlets.
'Previously a lot of work had been done getting the brand known in the
home and lifestyle market. We want to build on that and get The Pier
into the mainstream media,' said Suzanna Hammond, who heads Hammond's
Hammond was appointed following a three-way pitch, which included
incumbent Cameron PR.
Hammond is twice the winner of the PRWeek award for Best Consumer
Campaign for its work with Jersey Royal Potatoes and the Tomato Growers