Consumer PR for Frucor drink V put out to pitch

Frucor Beverages is to stage a consumer PR pitch later this year

for its V energy soft drink brand.

The drink - which competes in a crowded sector against Red Bull, Virgin

DT, Solstis and Coke's forthcoming Burn - is the top-selling energy

drink in Australia and New Zealand. Its UK launch last April was run by

Hammond Communications.

Frucor last week hired Frank PR on a trade PR brief. It is on the verge

of hiring an ad agency and is understood to be planning the consumer

pitch as the final piece of its marketing jigsaw.

Frank, whose account for V is led by account handler Eva Sogbanmu and

overseen by joint MD Nadia Gabbie, is to use its trade remit to impress

the client ahead of a possible shortlisting in the first half of


The Frank account reports to Darren Thomas, V UK marketing manager.

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