The Forster Company has been appointed by the Foreign and
Commonwealth Office to work on its latest safety campaign for
The agency is part of a consortium, which includes management company
AEA Technology Environment and The Consumers' Association, chosen by the
FCO to develop and promote the campaign.
The campaign, called Know Before You Go, is set to launch in the
The Forster Company has appointed a team of three, headed by managing
director Jilly Forster. Others handling the brief are account director
Suzy Hughes, and account manager Sunita Sharma.
According to Sharma the promotional work for the £1m campaign will
be to target consumers as well as those in the travel industry.
More than 51 million overseas trips are made each year by British
The campaign will focus on issues such as obtaining adequate travel
insurance and advice about climate and political situations in
The Forster Company specialises in PR work on social and environmental
Clients include the Department for the Environment Transport and
Regions, the Department of Health, the Millennium Commission,
Barnardo's, The Body Shop and Cannons Group.
This is the second major government campaign it has won this year. Last
month, the Department of Health chose the agency to handle its MINDOUT
campaign to combat discrimination against those with mental health