Land Rover has re-appointed Harrison Cowley on an extended brief in
the wake of the 4x4 manufacturer's sale to Ford for £1.8bn last
The original lifestyle and dealer remit has been extended to include
celebrity, film and TV product placements.
HC was invited to repitch alongside other agencies. But, according to
Land Rover global product communications manager Andrew Roberts,
following the agency's repitch the account was awarded directly to HC
before a formal pitch process got underway.
A team of 18 work on the brief throughout HC's ten office network.
Land Rover has handed its global head of communications programmes role
to David Fulker, current manager of PR programmes and events. This
follows the departure of Bill Baker to join the company's US base to
become vice-president of corporate communications for North America.