Ogilvy lands contract as EDS ends agency search

Top 5 global computer company Electronic Data Systems has ended its

search for a PR firm, handing the huge fee account to Ogilvy PR


Said by both client and agency to be worth 'in the hundreds of thousands

of pounds,' the work was awarded this week after a four-way pitch.

Firefly Communications were defeated in the final run-off, and Nelson

Bostock and Luther Pendragon are both understood to have pitched.

Although Luther - a corporate and public affairs shop - may be thought

an unusual candidate for a technology account, it found its way on to

the pitch list through work it has done for WorldCom. EDS's UK and

Ireland PR head, Charlotte Steel, joined from WorldCom last October.

The incumbent agency, Citigate Technology, whose contract ran out last

week, declined to repitch.

Ogilvy has been handed a year-long contract, reporting to Steel and

Catherine Greenwood, the company's marketing, communications and

government affairs director who joined from BT's international PR office

shortly after Steel (PRWeek, 24 November 2000).

Ogilvy's account will be led by Simon Quarendon, a director and head of

the agency's technology practice.

It is a major coup for the agency and replaces much of the IBM fee that

was slashed last month (PRWeek, 5 January.) The brief for his

five-strong team is threefold - speaker opportunities, media relations

and analyst relations. Quarendon said: 'EDS is a brand that needs to

regain its rightful share of voice.'

Matthew Trimming, the head of government affairs Greenwood recruited

from Sainsbury's, has shelved plans to hire a public affairs agency in


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