Finnish mobile phone giant Nokia has turned to Top 50 UK PR agency
Grant Butler Coomber to handle all UK PR for the firm's home
The win marks the fourth piece of Nokia business handed to GBC,
following the agency's appointment late last year to run PR programmes
for Nokia corporate communications, Nokia networks and Nokia internet
communications - all won in separate pitches.
GBC's latest account - awarded following a two-way pitch - takes the
agency's Nokia fees well into six-figures.
The consultancy replaces seven-year incumbent Lexis Public Relations on
the home communications brief.
Nokia home communications director of sales and marketing, Fran Wood,
said: 'We had been with Lexis for seven years and have changed rapidly
'The business is now much more internet-focussed and more specialist,
and we felt a change in agency was best.
'It makes better sense for us to be working with one agency on these
accounts,' she added.
GBC director of consumer technology Sara Tye runs all four-account
teams, reporting to Wood.
Up to ten people work on the Nokia business from across GBC's specialist
On the home communications account win, Tye said: 'The remit is more to
do with product placement and technology PR - we'll be looking at the
consumer technology market in the over-55s.
'The three other accounts are predominantly business-to-business,
corporate communications and analyst programmes.'
Wood confirmed the UK Nokia mobile phone PR business would continue to
be run by The RED Consultancy.
Boulogne-based GBC Conseil also won Nokia Networks for France last
December in a separate pitch.
Alongside GBC Conseil, the consultancy also has an overseas office in
Poland as well as an affiliate network called Embrace.
Nokia is the world's biggest manufacturer of mobile phone handsets and
accounts for a third of the worldwide market.
Last month it announced that it was cutting its forecast for 2001
industry-wide handset sales from 550 million to 500-550 million -
confirming the global slowdown in mobile sales.
The company also announced it was delaying the launch of its next
generation mobile phones, known as GPRS handsets.
They are now expected to hit the high street in late 2002.
In the final quarter of 2000, Nokia recorded pre-tax profits of £1.12bn, up from just under £1bn the year before.