Gilpin gets public affairs EMEA role at Time/Fortune

Media giant Time has promoted its TIME Magazine PR director Emma

Gilpin to a dual role as director of public affairs for the Time and

Fortune Group across EMEA.

She will oversee a brand awareness campaign later in 2001, which aims to

change readership demographics - especially in Europe - by targeting a

younger audience.

'The aim is to raise the Time and Fortune brands to the status they

enjoy in the US,' said Gilpin, who joined the group last July. Along

with PRO Judith Hewitt, Gilpin will oversee PR and PA operations for

both publications, with an emphasis on FORTUNE.

Gilpin, who last month hired Biss Lancaster, has plans to enlarge the

company's in-house PR department in the longer term. She reports to the

president of the Time and Fortune Group in Europe, Wil Merritt.

'My aim is to see a copy of FORTUNE on every CEO's desk and in every

company waiting room across the continent,' said Gilpin.

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