Cicero Consulting, the public affairs and crisis management agency
which officially launched last week, has been appointed to handle the
brief for a pension reform campaign.
The Retirement Income Reform Campaign is a lobby group headed by former
Labour MP, Dr Oonagh Macdonald with cross-party and cross-industry
Cicero's brief includes media relations work in the campaign's bid to
halt falling annuity rates for pensioners.
The agency will also work with Conservative MP John Butterfill, who
currently has a private member's bill on pension reform before the House
The three-strong team which is dealing with the campaign will be headed
by director Iain Anderson, who reports to Macdonald. Cicero chief
executive Stephen Lock will deal with public policy aspects of the
Lock said: 'Naturally we will be targeting the media, in particular
campaigning media as we approach a general election. But we will also be
targeting those in industry as well so we can gain as much support as
possible for this campaign.'
The campaign has been funded by City institutions, financial services
trade bodies and investment trust and life assurance companies.
The agency has been appointed to take the campaign into the next general
election and the start of the new parliament.
Cicero was founded by Anderson and Lock, together with Richard Elson and
Sunil Sharma. All four left Ludgate Public Affairs last year, following
a failed management buy-out (PRWeek, 23 June 2000).