Technology agency AxiCom has been hired by the body linking the
Government and IT industry on a brief to sell the e-commerce concept to
The agency's combined PR and design account with E-Skills NTO was won
last week after what is thought to have been a three-way pitch.
Director of design arm AxiCom Create, Annamaria Albano, will oversee the
work, reporting to E-Skills CEO Karen Price and project manager Nigel
E-Skills NTO was set up to promote e-commerce within SMEs. It has tasked
AxiCom with helping position the body as 'the reliable and authoritative
organisation that SMEs can turn to for advice on the adoption of
technology,' Albano said.
The first stage of the project, according to AxiCom MD Julian Tanner, is
a pilot scheme aimed initially at the Kent, Milton Keynes and Isle of