It was a time of striking miners, the birth of Thatcherism and the
Winter of Discontent. Now those hungry for a 1970s revival can live the
era all over again thanks to a line of themed bars set to launch by
brewer Six Continents Retail.
Harrison Cowley was this week named as the PR agency responsible for
helping the chain capture the public's attention, as it pursues plans to
expand its number of UK outlets.
According to account director Sarah Hughes, the agency has adopted 'a
wow-fab-groovy language protocol', and a 'glitter guarantee' (a small
'g' is presumed) so that the ethos of the bars is replicated in all
communications on their behalf.
The bars apparently boast a funky decor and party atmosphere, so one
would assume they replicate disco culture rather than the dawn of the
Hughes, who heads the account, cites TV character Huggy Bear as her
highlight of the decade.
How she could have watched the small screen icon when the power was off
is anyone's guess.
- Edited by Chris Scott.