CNN is bolstering its morning coverage with four hours of revamped
business and current affairs programming.
From Monday, Biz News will run from 5am to 8am, featuring the stories in
the morning headlines. It is followed by Business Central, an hour-long
look at European business markets. There will be news headlines every 15
A small roster of producers supervises the new programmes, with Mike
McCarthy, executive editor, CNN business (EMEA), as de facto editor. He
reports to editor-in-chief Tony Maddox.
The two programmes have been designed to build on Business
International, the daytime show launched earlier this year, which runs
from 11am to midday and 2pm to 3pm.
Maddox said: 'We are feeding that intelligence into breakfast. The
distinction between "business" news and "general" news passes the
audience by; it's all news stories as far as they're concerned. We want
a better sense of integration. We are increasingly aware the audience
wants a bit of both at that time. We're a story network.'
PROs have grasped the opportunities, he said. 'A lot of PR companies
have been quick to spot the potential of our business shows. We are
delighted with the quality of the interviewees we have; they are genuine
It is clear that the PR fraternity sees this is a place where people can
ask intelligent questions about business. There is not a total soundbite
culture at CNN. There is a good response from CEOs.'
The shows add half an hour to CNN's morning coverage, replacing This
Morning and Business Morning, which ran from 5am to 8.30am. They
continue CNN's regionalisation strategy, which has led to more shows
being produced from London.
Both new programmes will have a presence online at CNN.com and on CNN's
mobile platforms. Anchored by Richard Quest and Juanita Phillips, the
new shows will be broadcast live from London.