BERLIN: The world's fourth largest listed oil company,
TotalFinaElf, has hired former news agency head Burkhard Reuss as
corporate communications chief for its German operations.
Reuss takes on the role from his previous post as editor-in-chief of the
German arm of news agency Agence-France-Press, based in Berlin.
He said his initial priorities are to 'react to the altered market
situations', following the recently announced mergers of BP with Veba
Oel and Shell with DEA.
But Reuss declined to comment further on the communications strategy he
will be implementing.
At TotalFinaElf he replaces Thomas Schalberger, who has left the company
to become director of press and communications at car firm Peugeot.
He starts in November, replacing Ursula Mayer.
Mayer is retiring in November after 28 years as head of PR for the
Under Mayer's lead, Peugeot's corporate communications function was
restructured and expanded during the first half of the year.
The company is currently planning an external PR blitz to accompany its
plans for a complete redistribution of the dealer network by the end of
2002, which is designed to attract a higher market share in Germany.
Peugeot Germany is also undergoing boardroom changes, with the departure
of managing director Jean-Jacques Couderchet.
Peugeot is part of the PSA Peugeot Citroen Group, which posted a net
income for the six months to the end of June this year at £634m.
The firm's second half of the year has been focused on launching - and
reaching full production stage for - the Peugeot 307, alongside a number
of other models, including the Citroen C5.