AUSTIN, TX: GCI Group has captured Dell Computers' hotly contested
Americas PR review.
The contract, worth more than £1.4m annually, makes GCI the agency
of record in the US, Canada, and Latin America.
Weber Shandwick Worldwide was believed to be GCI's closest
'This is a very significant win for us,' said GCI president and CEO Bob
PR work for Dell runs from corporate positioning and support to
Feldman added: 'Dell dominates the desktop with its PCs, and has built a
remarkably successful business, providing built-to-order, low-priced
'Now it wants to move further up the food chain at the enterprise
The account puts another feather in the cap of GCI's recently opened
The Dell team will be led by Jeff Hunt, who joined Read-Poland as CEO
several months before it was acquired in April by GCI.
Working closely with Hunt will be tech practice leader Diane Gleason in
Boulder and Don Bartholomew, SV-P of GCI Read-Poland's tech practice in
GCI will draw on resources from offices in Boulder, Dallas, San
Francisco, New York City, Chicago, and Toronto.
But Hunt expects much of the work to be handled out of Austin, where
Dell is based.
'Dell is all about efficiency, and we need to put in place a
communications approach that is equally efficient,' Hunt said.
PR work for Dell will reflect the company's 'made-to-order' business
model, he added.
Mexico City and Sao Paolo, Brazil, will serve as hubs for Latin
GCI will use its own employees in the region and team up with affiliate
agencies including Gaspar & Associates in Brazil, which already does
some work for Dell.
The appointment was made by Barry French, communications director for
Dell's Americas business.
Also in the running were New York's Shepardson Stern & Kaminsky (SS&K)
and California-based Walt & Co Communications, both of which have worked
on projects for Dell.
Incumbent agency of record Fleishman-Hillard decided not to pursue a new