Nokia UK has appointed Radiator PR to handle all PR for Nokia
Totally Board - a music and boardsports event set to take place in
Manchester in October.
The agency, a specialist in snow and surf sports, will handle pre-event,
on-site and post-event PR.
Managing director Gaby Jesson said she would drive coverage in the
short-lead snow sport and music press as well as lifestyle media.
Jesson said it was the first time the agency had worked with Nokia: 'We
probably got the work as we are one of only very few agencies in this
area. We know the snow, surf and skate scene because we have clients
such as footwear and clothing company Billabong.'
The 12-hour event will involve live rap, hip hop and indie music, BMX
and skateboarding demonstrations, and snow boarding and freestyle skiing