Nokia music and sports event PR goes to Radiator

Nokia UK has appointed Radiator PR to handle all PR for Nokia

Totally Board - a music and boardsports event set to take place in

Manchester in October.

The agency, a specialist in snow and surf sports, will handle pre-event,

on-site and post-event PR.

Managing director Gaby Jesson said she would drive coverage in the

short-lead snow sport and music press as well as lifestyle media.

Jesson said it was the first time the agency had worked with Nokia: 'We

probably got the work as we are one of only very few agencies in this

area. We know the snow, surf and skate scene because we have clients

such as footwear and clothing company Billabong.'

The 12-hour event will involve live rap, hip hop and indie music, BMX

and skateboarding demonstrations, and snow boarding and freestyle skiing


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