The British Film Institute (bfi) has appointed Anne Davison to its
newly created head of communications role.
Davison, previously head of corporate communications for the City of
London Police, takes the position as the bfi prepares to crank up its
communications in advance of the 2006 opening of a film centre on
London's South Bank.
Davison is tasked with promoting the bfi's corporate brand and improving
bfi director Jon Teckman, said the role replaced the earlier post of
head of press and marketing.
'We see a real need for corporate communications to convey our key
messages to our own staff and the outside world,' he said.
Teckman said public awareness of the bfi's sub-brands, such as the
National Film Theatre, was historically higher than of the bfi itself
and he hoped Davison's role would correct this imbalance.
Davison said the film centre would be a priority in her work and that
she would use the full range of media with a strong focus on
'Our website is important to us, particularly the education aspect. A
lot of the work initially will be "spadework" PR, aimed at various trade
and technical magazines.'
Davison takes control of five staff - event and press officers - and the
team is likely to expand. She will also oversee the work of PR agency
Bolton & Quinn, which is helping to plan the PR strategy for the 2006