Weber Shandwick Worldwide's former regional bosses have set up
their own agency.
John Gerrie, former chief executive of WSW UK and Ireland regions, and
Helen Cree, former regions director, have named the agency
Initially based in Edinburgh, Cree, who left WSW in May, and Gerrie, who
left in March, are targeting clients in London, Manchester, Dublin and
They claim to be in discussions with eight potential clients, covering
the retail, pharmaceutical, financial and public sectors.
Gerrie said the aim is to set up offices in all four target cities: 'The
plan is to open one by the end of next year, probably in London.'
Gerrie and Cree are barred by their departure terms from WSW from
recruiting the PR giant's clients and staff until next May.