Government workforce development initiative Investors in People UK
has appointed Sue Martin as its director of communications.
Martin, previously controller of corporate and internal comms at BBC
Worldwide, made it the first BBC division to achieve IiP
Her previous role was as owner of Martin Associates PR. Martin said her
experience with IiP had shown her what a powerful tool it could be.
'It is my role to communicate this message to the widest possible
audience,' she said.
According to Ruth Spellman, IiP UK chief executive, a key element of
Martin's job will be reaching small firms with messages about the
Investors in People standard.
'We will be doing much more B2B marketing of the standard. This will
involve contributing views on current issues and relating what we are
doing to the news.'
The IiP works closely with the Department for Education and Skills. The
IiP standard was developed in 1990.