PROs in all market sectors can now join a UK database allowing them
to receive journalist enquiries direct by e-mail.
Response Source aims to provide journalists with a free online resource
in which they can ask thousands of PROs for information, contacts, and
help with feature articles. The service is one of the first rivals in
the UK to PR Newswire's ProfNet.
PROs on the database can in turn benefit from responding to queries by
gaining editorial leads and achieving better coverage for their
Response Source, created and developed by Daryl Willcox Publishing
(DWP), is to go live by the end of this month and is building up the
database of in-house and agency PROs.
DWP launched the service specifically for tech journalists and PROs,
called Tech Response Source. But the site has proved successful enough
to extend the service across 24 sectors, including travel, health, and
finance, the company said.
Response Source works by allowing journalists to submit an online
enquiry form - containing their requests for information or even
messages and contact details - to PROs in categories of the journalist's
More than 400 PR agencies and consultants already subscribe to the tech
service. These include Weber Shandwick Worldwide, Burson-Marsteller,
Hill & Knowlton, and in-house teams at Alcatel and AOL.
Willcox, Response Source head and DWP chief executive, said: 'We aim to
get the responses out faster than our rivals - every time a journalist
sends out an enquiry it goes out immediately to the relevant PROs and is
only dependant on the speed of the internet.'
PROs must subscribe to three of the Response Source sectors - consumer
tech, business and finance, and computers and telecoms - which costs
around £1,000 a year, but subscribers are signed up to the other
21 categories for free.