Drinks giant Guinness UDV GB is close to completing a raft of
senior appointments as part of a communications overhaul.
The company has named former Kodak corporate and consumer PR manager
Clare Fleerackers as brand PR manager, responsible for a portfolio of
top drinks, which may include Guinness, Archers and Smirnoff.
A second brands PR manager is being recruited to complete the team under
the restructured communications division.
Meanwhile, a new internal communications manager, Sarah Bedford, is to
start on 1 October.
Guinness UDV GB media relations director Lindsey Sexton said the
announcements finalise a major review sparked off by the merger of
Guinness and UDV, completed on 1 July this year.
Prior to the merger, there was only a handful of PR staff based at
Guinness and UDV.
The team has now been boosted to 19, including the appointment of the
first director of communications to the board, Harriet Bryan, who was
promoted in January from her former role as internal communications
director for UDV Global.
'There was a desperate need to put communications on a much higher
agenda,' said Sexton. 'What has now been born is a fairly heavyweight
media relations team which we've been recruiting for the past five to
Sexton, previously the sole external PR manager for Guinness in the UK,
now has a team of five reporting to her, with plans to recruit the extra
brand PR manager in the next few weeks.
She added that the company's external agencies - Countrywide Porter
Novelli and Lexis PR - will not be affected by the communications