Harrison Cowley Birmingham has won a competitive pitch for an
account to help attract the new national stadium to the city.
The agency is to handle national press relations for the project team
behind the bid, which comprises representatives from Birmingham City
Council, Solihull Metropolitan Borough Council and the NEC group.
Mik Barton, senior media officer at Birmingham City Council and a member
of the project team, said the campaign the agency was working on would
involve drawing attention to the 'excellent' transport facilities at the
site and communicating the proposals to a wider audience.
'There are specific things we have identified that need pushing. For
example, one of the strengths of our proposal is that the stadium is
being designed to give the best experience for the fans and it is
important that message gets across to football fans around the country
and to the Government. PR is a vital tool for getting that message out,'
The Government has appointed a task-force to look at whether the
proposals to re-develop the existing site in Wembley, north-west London,
are viable and to look at other options.
Birmingham was asked to come up with proposals for a site at the
The task-force's report is expected next week and Birmingham is
confident its plans are among those on a shortlist for further
The agency will support the various communications teams - including
Birmingham council's own unit, headed by Myra Benson - and report to the
project leader Paul Spooner, director of economic development for the
The length of the contract is likely to depend on how the project
Barton said the project team could also appoint other agencies to work
on other aspects of the 85,000-seater football stadium bid.