Harrison Cowley to assist Birmingham stadium bid

Harrison Cowley Birmingham has won a competitive pitch for an

account to help attract the new national stadium to the city.

The agency is to handle national press relations for the project team

behind the bid, which comprises representatives from Birmingham City

Council, Solihull Metropolitan Borough Council and the NEC group.

Mik Barton, senior media officer at Birmingham City Council and a member

of the project team, said the campaign the agency was working on would

involve drawing attention to the 'excellent' transport facilities at the

site and communicating the proposals to a wider audience.

'There are specific things we have identified that need pushing. For

example, one of the strengths of our proposal is that the stadium is

being designed to give the best experience for the fans and it is

important that message gets across to football fans around the country

and to the Government. PR is a vital tool for getting that message out,'

he said.

The Government has appointed a task-force to look at whether the

proposals to re-develop the existing site in Wembley, north-west London,

are viable and to look at other options.

Birmingham was asked to come up with proposals for a site at the


The task-force's report is expected next week and Birmingham is

confident its plans are among those on a shortlist for further


The agency will support the various communications teams - including

Birmingham council's own unit, headed by Myra Benson - and report to the

project leader Paul Spooner, director of economic development for the

local authority.

The length of the contract is likely to depend on how the project


Barton said the project team could also appoint other agencies to work

on other aspects of the 85,000-seater football stadium bid.

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