The demerged and rebranded wireless arm of BT, mmO2, this week put
in place the building blocks for its first PR function.
The company has handed its two top PR posts to former TI Group PR chief
Richard Poston and ex-Sainsbury's investor relations head David
Poston takes the reins as mmO2's first dedicated director of
communications, reporting to CEO Peter Erskine.
Boyd joins the group, which was known as BT Wireless until its
high-profile renaming last week, as head of IR later this month,
reporting to chief finance officer David Finch.
Erskine said: 'Richard and David have substantial experience in
communications to media and investors and will be invaluable as we move
forward as a demerged company.'
Poston was unavailable for comment, but spokesman Simon Gordon said one
priority would be to set up PR, IR and public affairs teams for
'It will be a separate company, with a separate communications unit and
will have little or no contact with BT group communications,' Gordon
mmO2's agency roster - inherited from BT Wireless and including
Brunswick, Fishburn Hedges, Le Fevre and MacLaurin - is not set for
William Ostrom, who has been overseeing all communications for BT
Wireless prior to both its name change and the Poston appointment,
continues in his dual role as head of communications for BT Cellnet -
the major operating subsidiary of mmO2, now rebranded simply as O2.
Ostrom took that role after the departure of Andrew Hawkins from the
then Cellnet to head the Investor Relations Society (PRWeek, 4 May).
Poston was formerly director of communications for TI Group, but left
following the firm's merger with Smiths Industries to form FTSE 100
engineering company Smiths Group. Smiths Industries' Russell Plumley has
since taken the role as Smiths Group corporate comms director.
Boyd leaves the top IR post vacant at Sainsbury's but a spokesman said
the firm was actively recruiting for a successor.