BSkyB is staging a public affairs pitch in Brussels for a contract
aimed at lobbying the European Commission.
Although BSkyB's London-based public affairs director, Ray Gallagher,
onfirmed a series of pitches had been seen by the company's office in
Belgium, further details are unavailable.
Although no agencies would confirm they were involved, PRWeek
understands APCO, Hill & Knowlton and GPC have presented
BSkyB's incumbent lobbying shop for the European Union is Adamson BSMG
Worldwide. It is not clear whether that agency also pitched for the
'We are looking for a monitoring capability to deal with various bits of
legislation rolling their way through the European institutions,' said
BSkyB press officer Robert Fraser.
The broadcaster, part of Rupert Murdoch's News Corporation, is taking an
interest in issues such as the EC's communications directive, which will
put flesh on the bones of the European regulatory framework for TV
The company is also influenced by a range of technical standards for
broadcast stations currently being agreed by the Commission.
BSkyB has gone through a series of PR changes in recent months. The
company's UK head of communications, former Downing Street deputy press
secretary Tim Allan, resigned to set up his own consultancy, Portland,
last April (PRWeek, 27 April).
This agency was then handed the corporate, financial and PA account for
the company, stripping Bell Pottinger Communications of part of its