BSkyB holds PA pitch for EC lobbying work

BSkyB is staging a public affairs pitch in Brussels for a contract

aimed at lobbying the European Commission.

Although BSkyB's London-based public affairs director, Ray Gallagher,

onfirmed a series of pitches had been seen by the company's office in

Belgium, further details are unavailable.

Although no agencies would confirm they were involved, PRWeek

understands APCO, Hill & Knowlton and GPC have presented


BSkyB's incumbent lobbying shop for the European Union is Adamson BSMG

Worldwide. It is not clear whether that agency also pitched for the


'We are looking for a monitoring capability to deal with various bits of

legislation rolling their way through the European institutions,' said

BSkyB press officer Robert Fraser.

The broadcaster, part of Rupert Murdoch's News Corporation, is taking an

interest in issues such as the EC's communications directive, which will

put flesh on the bones of the European regulatory framework for TV


The company is also influenced by a range of technical standards for

broadcast stations currently being agreed by the Commission.

BSkyB has gone through a series of PR changes in recent months. The

company's UK head of communications, former Downing Street deputy press

secretary Tim Allan, resigned to set up his own consultancy, Portland,

last April (PRWeek, 27 April).

This agency was then handed the corporate, financial and PA account for

the company, stripping Bell Pottinger Communications of part of its


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