From Feedback - Will public sector briefs reflect integrated work?

- Integrated work is the real public sector test

There is clear evidence the public sector work tap is being slowly turned back on ('Top 25 Public Sector Consultancies',, 23 August). But as it does so it will be interesting to see how much the new briefs reflect the changes in PR over the past couple of years. This article talks about the new focus on integrated work. So the question is whether an agency's ability to embrace integrated campaigns is reflected in its success within the public sector.

Scott Maclean

- In-house comms chiefs can keep values strong

Interesting point ('Anthony Hilton: In-house comms keeps firms honest',, 23 August). Everyone in senior management has an obligation to build and protect reputation by adhering to strong values and a mission to create value for customers, shareholders and society. But the in-house director of comms is particularly well-placed to perform this function.

Roger Bolton

- The planned new roster is a concern for SMEs

The issue here is the planned new roster, rather than the Agile Route to Market - which is a very welcome attempt by government to engage with small and medium enterprises ('Government accused of squeezing out smaller PR consultancies',, 23 August). And which has the potential to be very successful. The concern is the ability for SMEs to work on larger value contracts covered by the new PR and integrated comms rosters. I would be especially interested in hearing what big agencies' plans are to involve SMEs in their bids?

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in