Opinion: Letters of the week - The Games Makers campaign was a lesson in success

There was one glaring gap in the London 2012 analysis ('Five lessons from London 2012', PRWeek 17 August) - the success of Games Makers as a campaign.

I was a Games Maker. I was one of 12 volunteer reporters for Village Life, a daily, full-colour, eight-page newspaper for the athletes. According to our editor, the IOC feels we have created the gold standard for future Olympics.

There were a number of things that made this a once-in-a-lifetime volunteering experience, from being in a crowd of 20,000 at Wembley with Eddie Izzard urging us to be the best we can be, through to the 'I made the Games' baton as a thank-you gift.

Naming us Games Makers was the smartest move. Whoever created the name deserves one of the many honours that will come out of London 2012. For all the fun I had, I don't think I'd have felt the same sense of team if I had simply been an Olympic volunteer. See the difference that makes? Say it out loud. Olympic volunteer. Games Maker.

The name certainly focused media attention; huge amounts of positive coverage contributing to positive PR for the Games.

I think we can learn from the Games Makers campaign and I would welcome an in-depth analysis of the campaign's success.

Carole Scott, director, Bottle PR


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