A media campaign set to break this week is a rebrand of the channel
island of Guernsey.
It is receiving a 'creative makeover' from London-based agency
Futurebrand. The revamp is focused solely on tourist visitors, under the
banner 'Naturally Guernsey'.
It draws on features such as cliff walking, clean beaches, and the
The project saw the agency undertake workshops and research with members
of the public in the UK, France and Germany, as well as the island
business community, in an effort to settle on the ideal brand for
There is at least one group of consumers who were intrigued by details
of the campaign.
Pedants in the PRWeek office were delighted to learn that the island is
being 'repositioned' as part of the campaign.
If they wish to really boost visitor numbers, Diary recommends the
Mediterranean as an optimal position.