News that author Wendy Holden is seeking PR assistance for the
launch of her latest literary offering would usually pass unnoticed,
were it not for the slightly unusual circumstances of the pitch.
Following novels such as Pastures Nouveaux, and Bad Heir Day, Holden
will release the equally pun-laden title Fame Fatale early next year,
and is looking for an agency for a 12-month PR campaign.
But those hoping to grab the account should be warned that Holden's
husband will handle the pitch. Not usually a reason for caution, but
then the spouse in question is not usually a senior figure at Weber
Senior director of public affairs Jon McLeod - who perhaps has enough on
his plate getting to grips with his agency's merger with BSMG - conceded
that some of those pitching may feel slightly awkward pitching to a high
ranking PR industry figure.
But he seemed more concerned with the possibility of 'trial by
Powerpoint', fearful of agencies' ability to 'bore clients to
The pitch process will include incumbent agency Midas PR, while McLeod
is opening the pitch to sole practitioners, specialist book publicists,
and consumer agencies.
He may be interested to learn that book-orientated American publicist
John Scardino is bringing his agency to the UK, starting with the
promotion of General Electric CEO Jack Welch's autobiography, the
modestly titled Jack: What I Learned Leading a Great Company and Great
The launch will see Welch hit the UK in early October for a round of
media interviews and an address to the Institute of Directors.
One assumes the content will not quite be Holden's romantic-romp fare.