PM Society drafts in comms aid to help 're-evaluate' priorities

The Pharmaceutical Marketing Society has drafted in comms aid to devise a strategy to engage its members and extend its reach.

Pharma: entering a new landscape
Pharma: entering a new landscape

The 36-year-old not for profit organisation rebranded in January this year in an attempt to better reflect the pharma industry’s needs to its 1,400 members.

The body, which aims to promote marketing and communications excellence and education across the life sciences sector, is now looking to 're-evaluate' at a time of change in healthcare such as the patent cliff and the NHS reforms.

Independent PR consultant Carys Thomas Ampofo, former director of Ash Healthcare, and digital specialists Loop and Layer have been brought in to devise a multi-channel strategy.

The PMS has set up special interest groups to focus on core areas such as market access, NHS partnerships, patient engagement and digital.

Neil Copping, chair of the PM Society Executive Committee called it a ‘critical time for the pharmaceutical industry as it comes to terms with new models of working where it must shift from being an arms-length supplier to a partner’ in healthcare delivery.

The body launched the Digital Media Awards in 2009, and also runs advertising awards.

Thomas Ampofo was appointed following two three way pitches as was Loop and Layer, the incumbent, which has supported the PM Society digital strategy for over six years.

Copping said: ‘Our new interest groups and commitment to reaching out to members and beyond are all part of a drive to re-evaluate what is at the heart of marketing excellence and provide development opportunities for those who work in the life sciences industries.

‘Our aim is to increase awareness of the issues facing pharmaceutical marketers and their colleagues and the wealth of resources that the PM Society has to meet
their needs.’

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