London Underground supplier DHJ Media has taken on Mantra Public
Relations on a corporate PR brief.
The Swedish media technology company - which in April landed the world's
largest digital media contract to install digital advertising screens on
the Tube - appointed Mantra to the one-year account following a
Mantra has been tasked with improving DHJ's corporate reputation across
the UK and European markets, while increasing its stature in the trade
and technology press. Its system connects outdoor screens to a central
computer which changes ads or images and enables more targeting of
The introduction of the LU scheme will concentrate on zone one and two
stations, starting next month.
Mantra associate Louise Ballard will head the account, reporting in to
Mats Hylin, DHJ Media founder.