Mantra picked to boost DHJ Media corp reputation

London Underground supplier DHJ Media has taken on Mantra Public

Relations on a corporate PR brief.

The Swedish media technology company - which in April landed the world's

largest digital media contract to install digital advertising screens on

the Tube - appointed Mantra to the one-year account following a

competitive pitch.

Mantra has been tasked with improving DHJ's corporate reputation across

the UK and European markets, while increasing its stature in the trade

and technology press. Its system connects outdoor screens to a central

computer which changes ads or images and enables more targeting of


The introduction of the LU scheme will concentrate on zone one and two

stations, starting next month.

Mantra associate Louise Ballard will head the account, reporting in to

Mats Hylin, DHJ Media founder.

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