VLP co-founder Levick buys out partner Vousden

John Levick, the co-founder of B2B PR specialist VLP, has bought

out his partner Paul Vousden in a deal valuing the agency at £1m.

Vousden has been bought out for approximately £500,000 on the

tenth anniversary of the company's creation.

John Levick said: 'When we set up there was a plan that this would


Paul is older than me and felt he wanted to wind down a bit and pursue

some other interests.'

The deal has been accompanied by a re-branding as the agency focuses on

six core service areas: PR, internet, communications, lobbying, creative

services and events.

'Following the buy-out we will continue our form of PR with a marketing

edge,' said Levick.

'The re-positioning is an affirmation of the direction we have been

going in for two years,' he added.

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