Revolver Communications has been appointed by Tetley to handle its
brand PR following a review of the company's marketing strategy.
The agency won the six-figure fee account via a four-way pitch
understood to have included incumbent Biss Lancaster.
Revolver joint managing and creative director Martin Ballantine,
together with account director Trudi Smith, will run the account,
reporting to Tetley group brand manager Adrian Sandy.
'The PR programme will see us doing things radically differently from
Tetley's competitors, seeking to energise the brand,' Ballantine
Tetley is owned by major Indian conglomerate Tata, and is a leading
brand in the UK market, worth some £530m in annual sales.
Worldwide, the company produces approximately 20 billion tea bags per
Tetley GB marketing director Nigel Holland said the decision to review
its PR operation was part of an overall re-examination of business and
He said: 'We have been working with Biss Lancaster for many years and
have enjoyed a good working relationship with them. The decision to move
the PR task from them in no way reflects on the work they have done to
date. However, we feel Revolver's insights into our business are akin to
Tetley was taken over by Tata Tea - a subsidiary of one of India's
largest quoted companies - in March 2000. The Tetley group was
originally created in 1995 when investors bought out the beverage
business of conglomerate Allied Domecq.