The Incepta Group has scrapped the liaison role between itself and
its largest UK PR agency, Citigate Dewe Rogerson.
The role had been filled by the agency's founder, Incepta board and
Citigate director Kevin Steeds, until he resigned earlier this
David Wright, Incepta executive chairman, has confirmed that the group
is not looking to replace Steeds, who acted as operating officer,
liaising between the agency and the group.
He said: 'I will have responsibility for that area. We don't feel there
is a need to bring in anyone else to do that.'
Steeds helped found Citigate in 1988 and was appointed group finance
director when it was bought by Incepta in 1997.
He had never held a client- facing role at Citigate, the UK's second
largest PR agency, and is not believed to have left to take up another
role in the PR industry.
- The Incepta Group has this week acquired two sponsorship consultancies, Karen Earl and Redmandarin.
West London-based Karen Earl is best known for its work taking Cornhill
Insurance from unknown to household name through its sponsorship of
England cricket Test matches. Clients include Coca-Cola, Guardian Media
Redmandarin, which was set up in 1999, specialises in sponsorship
strategy, with clients including Unilver, Barclays and Ericsson.