Film and entertainment specialist Corbett & Keen, international
film specialist Falco Ink, and TV and theatre publicists Joy Sapieka
Associates are merging to form Premier PR.
The global entertainment firm will become part of the Miracle Media
Group, which has acquired Falco Ink and Joy Sapieka Associates.
MMG acquired Corbett & Keen - which handled the UK publicity campaign
for animated blockbuster Shrek earlier this year - 18 months ago.
Harriet Baker-Bates, a senior publicist at the new company, said the aim
was to offer a 'one-stop entertainment industry creative shop', together
with existing MMG companies the audio-visual agency Picture Production
Company and design agency North Creative.
Premier PR will open an office in Los Angeles, run by Pamela
Godwin-Austen, formerly SV-P at Dennis Davidson Associates. In London,
the agency will be led by Chris Paton, Ginger Corbett, Sara Keene and
The agency also has plans to open in Asia-Pacific.