Agencies invited to pitch for WD40 brief

WD40, the multi-purpose cleaning and lubricant brand, is understood to be inviting a small number of agencies to pitch this week.

WD40: Launching pitch process
WD40: Launching pitch process
The brand, which has been with Wolverhampton-based agency Connect PR since 2009, is offering a consumer and trade PR brief.

The brief is understood to be focused on lead brand WD40 Multi-Use, while secondary brands 3-in-One Oil and the WD40 specialist range of seven products also form part of the package.

This includes the company's recently-launched WD40 Specialist range for the UK motorcycle trade.

Media relations to the consumer and trade press, and social media, form part of the integrated brief.

Connect’s previous work, which was aimed at targeting tradesman and DIY enthusiasts, involved securing sponsorship of world number three ranked darts player James Wade and the scouts DIY badge.

An insider said the California-based brand, which has an office in Milton Keynes, ‘had not made a secret of the fact that it was looking for some fresh thinking’.

WD40 could not be reached for comment, but Connect PR confirmed it had repitched for the account.

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