Leading paint brand Dulux is tracking a number of agencies in its
search for UK consumer PR assistance.
Industry sources say at least three agencies are pursuing the brief,
which is likely to bring in fees well into six figures.
Weber Shandwick Worldwide currently operates a press office function for
It is understood WSW is the incumbent on the consumer account, which was
first handed to the then Welbeck division of Shandwick
No-one from WSW was available to comment as PRWeek went to press.
The firm also currently retains corporate PR agency Fishburn Hedges on
an internal communications brief.
Dulux is owned by ICI Paints, a division of the ICI chemical giant which
has a global turnover of £2.2bn, and recorded profits of £177m last year.
ICI Paints manufactures in 26 countries worldwide, covering Europe, the
Americas and Asia, operating out of headquarters in Slough in the
In July, ICI Paints courted controversy with the latest in its 'You find
the colour, we'll match it' series of adverts when TV watchdogs ruled
that the ad contained adult content and should be shown after the 9pm