Joint BBC New Media role for Conway

The BBC has appointed its first divisional head of both

communications and marketing.

Steve Conway, who has taken up the newly created post at BBC New Media,

is the only person to have the joint responsibility, aside from Andy

Duncan, the BBC's overall director of marketing and communication.

The division is seen as a key area in the Corporation's growth as it

covers its online and interactive TV brands, including,

beeb. com and BBC Interactive Television.

BBC New Media PRO Robert Byrne said: 'This is a unique role within the

BBC. We have a small team so it was felt that it was appropriate that

this role had both responsibilities.

'We are not sure at this stage whether this will lead to any further

changes within management structures elsewhere,' he added.

Conway, who reports jointly to Duncan and BBC New Media director Ashley

Highfield, joins from Radio Five Live, where he was marketing


Conway is also the first PR head at the division. PROs within the

ten-strong communications and marketing team previously reported

directly to BBC2's publicity team.

Marketing was handled by head of marketing Tim Ledgard, who left the BBC

in June.

Conway, who is now in post, will handle PR for the BBC's online and

interactive output for BBC 1's flagship autumn schedule series Walking

With Beasts, a sequel to the acclaimed Walking with Dinosaurs.

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