The BBC has appointed its first divisional head of both
communications and marketing.
Steve Conway, who has taken up the newly created post at BBC New Media,
is the only person to have the joint responsibility, aside from Andy
Duncan, the BBC's overall director of marketing and communication.
The division is seen as a key area in the Corporation's growth as it
covers its online and interactive TV brands, including www.bbc.co.uk,
beeb. com and BBC Interactive Television.
BBC New Media PRO Robert Byrne said: 'This is a unique role within the
BBC. We have a small team so it was felt that it was appropriate that
this role had both responsibilities.
'We are not sure at this stage whether this will lead to any further
changes within management structures elsewhere,' he added.
Conway, who reports jointly to Duncan and BBC New Media director Ashley
Highfield, joins from Radio Five Live, where he was marketing
Conway is also the first PR head at the division. PROs within the
ten-strong communications and marketing team previously reported
directly to BBC2's publicity team.
Marketing was handled by head of marketing Tim Ledgard, who left the BBC
Conway, who is now in post, will handle PR for the BBC's online and
interactive output for BBC 1's flagship autumn schedule series Walking
With Beasts, a sequel to the acclaimed Walking with Dinosaurs.