Town Centre House
National Federation of ALMOs, The Fuelcard Company, Walker Morris, Bluefin Insurance, Kier.
New business contact
Peter Davenport, managing director
0845 4567 251.
0845 4567 251.
Describe your agency in five words
Energetic, innovative, creative, experienced, professional
Name your three best public sector clients or account wins over the past year
All our clients are valuable to us but through working with the National Federation of ALMOs, whose 55 members manage almost 800,000 council properties across the country, since 2006 we have been able to expand our knowledge and expertise within the social housing sector and develop relationships with key suppliers and partners within the supply chain. Acceleris manages all external communications for the NFA, delivers high level media training and has generated more than £250,000 in sponsorship over the last five years for the organisation’s annual awards programme, publications and parliamentary receptions. We also produce its Annual Review. This has also led to extensive work with more than 15 individual ALMOs, partners and members of the supply chain.
The extent of this work has seen the agency working with ALMOs from Southend, redesigning South Essex Homes’ regular resident magazine, Insight including securing free of charge celebrity interviews with Southend ‘locals’ such as West End star Lee Mead, Olympic swimmer Mark Foster and Countdown star Rachel Riley, to Durham, where we devised and delivered a social media campaign and training to East Durham Homes. As leaders in the field of social media for social housing, our team of specialists implemented a strategy, embedding best practise into day to day working and encouraging the ALMO to make the most of this evolving technology to communicate effectively with local residents and partners.
This year, we were also appointed by Tong High School in Bradford to deliver an integrated communications programme to implement a social media strategy alongside traditional media relations support as well as carrying out a complete redesign of the school's website.
Working alongside the Children’s Heart Surgery Fund and the Leeds Teaching Hospitals, Acceleris has also been devising and managing activity to help fight a decision which could see vital congenital heart surgery facilities close at the Leeds General Infirmary. This surgery service, which serves a population of 14 million people within a two hour drive of Leeds, is at risk due to a national NHS review of children’s heart surgery delivery in England and Wales despite 600,000 people signing a petition (the largest ever on a health issue) to save surgery for the people of Yorkshire, the Humber and Lincolnshire.
What was the most exciting public sector campaign you ran over the past year?
Acceleris has devised a number of high profile initiatives for the Children’s Heart Surgery Fund before and following the announcement of the decision to end life saving heart surgery delivery at Leeds. These include creating the striking image of a ‘breaking heart’ comprising of supporters at the Leeds Museum and recording a specially re-written version of the Elton John and Kiki Dee classic, ‘Don't Go Breaking My Heart’. A peaceful demonstration organised by Acceleris and the charity was attended by more than 3,000 people, MPs and local media resulting in widespread coverage. The agency has used innovative methods of communication such as video and social media to reach supporters and other stakeholders.
As well as the hearts and minds campaign, Acceleris has worked alongside the Public Affairs Company to attract political attention to the campaign. The agency has also played a key role in devising and running an initiative to raise funds for a potential legal challenge.
How has the tightening in public sector budgets affected your business over the past year?
When budget cuts are enforced, communications is always one of the first things to come under the spotlight. This means that, as a business, we have had to be more innovative about our approach to funding in order to deliver strategies to a high standard and within limited budgets and delivering added value to clients.
As an example, this year we ran the inaugural Leeds Community Stars Awards for social housing tenants in Leeds. The awards were funded by a unique method of external sponsorship, entirely secured by Acceleris which also covered our fees. This method of funding the programme allowed the public sector organisations to undertake work they could otherwise not afford.
If your agency was a film title, which one would it be?
A Room with a View. Our offices have huge glass walls and a spectacular open air drinks balcony overlooking the beautiful Harrogate landscape from where we conduct work for clients across the country.
What are your plans for the agency over the next year?
Now into our sixth year since we launched in 2006, Acceleris is actively looking for growth and expansion whether organically or by acquisition. We will continue to provide a stimulating environment for our employees, encouraging internal progression and employee development.
As an agency we were among the first to embrace social media, especially in the vital field of social housing, and we are committed to continuing to look for innovation and evolving technologies to help promote the work our clients do in both the public sector and beyond.