The PR industry is battling to get back on track following a week
of turmoil in the wake of the devastating attacks in the US.
Dozens of pitches and client meetings have been postponed in the
aftermath of the disaster, which destroyed the twin towers of The World
Trade Center in New York.
PR agency Ketchum - which boasts a large American contingent among its
board of directors - is one of the firms affected.
Ketchum marketing and new business director Anna Burns confirmed one US
firm had put its search for an agency back a week as chaos reigned and
added that Ketchum bosses declined an offer from one potential client to
postpone a pitch meeting.
Weber Shandwick Worldwide joint UK CEO David Brain also confirmed one
major travel client had already alerted the agency that it would be
reviewing budgets due to the financial impact of the disaster.
He added that many expected decisions on major accounts and client
meetings had been postponed, in part due to the travel upheaval that
Another senior industry figure said credential meetings - scheduled by a
UK insurance company - had also been cancelled.
The situation was compounded by precautions imposed by a number of
A Procter & Gamble spokesman confirmed the FMCG giant had imposed a
week-long ban on staff travelling by air after the tragedy.
PRCA chairman Dr Tom Watson said: 'It is not surprising that clients may
choose to focus their attention elsewhere as they struggle to come to
terms with the implications of this disaster.'
But Brain sounded a more positive note for the industry amid fears of
'Obviously firms affected, such as the airlines, need crisis and issues
help, but for clients not directly involved in the tragedy, PR firms are
well placed to advise on and interpret what this means for their
businesses in the long-term.'
News Analysis, p12.