Sometimes the fates conspire against a product launch - as Image
Wizard PR has discovered.
Having taken on the agency to launch Fanbana - a hand-held plastic
device that unfurls to reveal a message before recoiling again for easy
storage - the product's manufacturer picked the opening day of the
Barclaycard Premiership season to display its wares.
Unfortunately, the two clubs chosen to lead the charge with branded
'GOAL' banners were Leicester City and Middlesbrough.
These two teams were the heaviest losers on the day, conceding nine
goals collectively and - bad news for banner fans - not managing a
single goal between them.
Fanbana had tasked former England international Chris Waddle with
finding clubs for the product. 'The clubs were selected quite far in
advance,' blasted an agency spokesperson, defensively - a trait
unfamiliar to the two teams concerned, it would seem.