SINGAPORE: Weber Shandwick Worldwide has won Volkswagen's
six-figure regional car brand PR account without a pitch.
The brief covers retained PR in Singapore and regional support in nine
Asian markets, working with VW's regional marketing team in
WSW managing director Andrew Pirie said: 'We won the business on an
uncontested basis after organising a regional media event in Singapore
for Volkswagen earlier this year.'
The brief covers only the VW brand, and does not include other brands in
the Volkswagen Group, which is the fourth-largest carmaker in the
WSW director Kai Tamin-Goh will lead the account team working with
Volkswagen regional PR manager Martina Schulz.
Pirie said: 'In US dollar terms, we are talking in excess of six figures
for retainer plus projects.'